Bupa International has a huge involvement in this month’s TAKEPART Festival. Zara Baker finds out more

If you haven’t already heard (where have you been?!) the TAKEPART?Festival of Sport arrives in Brighton & Hove this weekend. On Saturday 25 June the launch event in Preston Park is a fun packed day full of free activities with hundreds of different sports and activities for the public to try. Healthy food concessions and spectacle events with Team Extreme will start the festival in style.
TAKEPART is all about getting the public excited about sports, showcasing the diversity we have in the city from volleyball and street funk dance classes to mediatation and scuba diving.
Bupa International is a huge sponsor of this year’s festival. The importance of physical activity for our health and wellbeing is at the forefront of the festival, along with leading a healthy, balanced diet, and finding a sport that gets you motivated.
“Exercise is one of the most effective lifestyle changes people can make”
“Bupa International has chosen to sponsor the TAKEPART Festival as part of the Bupa 2011 Global Challenge, which will see thousands of Bupa employees joining together with communities around the world in June to encourage more people to get active,” says Alistair How, managing director, Bupa International. “As one of the largest employers in Brighton, hundreds of staff at Bupa International’s head office will be volunteering at TAKEPART events across the city throughout the festival.
“The Bupa Global Challenge is all about getting people moving through a range of activities including dancing, walking and sports, so getting involved with the TAKEPART Festival is an ideal way for us to do this. We want to help keep people well so they can live longer, healthier, happier lives.”
At the TAKEPART Festival, Bupa International will host the Bupa Zone, where festival goers can take part in a fitness class, try yoga for the first time, or even chance their luck in the Xbox Kinect challenge! In addition, around 100 Bupa International staff will be helping out at the various events at the Festival, to ensure people really enjoy themselves and get active.
“The festival is open to everyone, and with opportunities to try over 80 different sports including, athletics, rugby, hockey and mountain boarding, there is something for all ages and abilities,” Alistair continues. The second weekend of events sees the festival move to Brighton seafront where the Paddle Round The Pier charity watersports festival and skate jam is taking place. The final weekend (9–10 July) is the TAKEPART?local weekend, where five local areas showcase events.
The key message Bupa is sending out that is reinforced by their sponsoring the TAKEPART?Festival of Sport is that exercise is one of the most effective lifestyle changes people can make to reduce their risk of developing long term conditions and improve their emotional wellbeing. There is a wealth of free health information and support available at www.bupa.co.uk/health.
TAKEPART?Festival of Sport, 25 June–10 July. For the full programme of events see www.takepartbrightonandhove.co.uk