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Tourism bosses are trying to cash in on the strength of the Euro by attracting visitors from mainland Europe this year.
VisitBrighton estimates it has generated overseas media coverage worth £1.4million since March, including £700,000 in Germany. There has been a wave of articles in European media including Germany’s edition of Vanity Fair and France’s Marie Claire. German national papers Welt Sonntag and NZZ have also run major features along with several regional French publications. In the autumn tourism staff hosted representatives of German and French media, extolling the virtues of Brighon’s hotels, shops, bars, restaurants and nightlife. A feature has appeared on German national radio showcasing Brighton as a great winter destination. VisitBrighton’s marketing manager John Carmichael said: “Marketing experts say that promotion is even more important in a recession. If you can get your voice across when others are going quiet, you’ll be among the best known when the slump ends.”

VisitBrighton/ Richard Enticknap






