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Next is opening a brand new superstore – and now has gardening and DIY sections

A one of a kind, Next superstore is opening in Shoreham. Located just six miles west of Brighton and standing at nearly 56,000 sq.ft, it will have everything Next has to offer all under one roof and on a ‘never before seen’ scale.

The new store, located on Upper Shoreham Road, opens on Wednesday 10 August 2011, creating 250 jobs. The high street retailer will offer Women’s, Men’s, Children’s and Home collections, and, for the first time, DIY and garden products – everything from power drills to coordinating bathroom tiles!

Brand new paint, flooring and DIY sections form part of the spacious home improvement department, creating an inspirational shopping destination. Home has expanded, introducing an exciting range of carpets, tiles and flooring. If you want an instant makeover for your bathroom, taps and sinks and even bathtubs may be bought and taken home the same day!

Dulux paint is one of the big names in store, sitting alongside other brands that range from Hammonds bedrooms to Flymo lawn mowers.

Fancy a cuppa after all that shopping? Grab a coffee, iced tea or a snack in Starbucks, located conveniently on the second floor. Make a day of it!

Customers will be able to take full advantage of the Home Design Consultant based in the store, by either booking an appointment or having them visit your home. The one-to-one design consultancy service offers customers a chance to update or totally transform any room. And if you forget to buy anything in store visit next.co.uk where you can order for next day delivery.

Opening hours will be: Monday to Friday 9am–9pm, Saturday 9am–7pm, Sunday 10.30am–4.30pm

HOME

Whatever your personal taste or style, Next Home’s inspirational new themes will bring domestic bliss to any country cottage, suburban semi or urban loft.

White Mineral fuses natural textures with contemporary lifestyle ideas. A cool palette of soft grey and white, electrified with gleaming metallics and luxe touches of Capiz, crystal and pearl. From mirrors to vases, every surface is embellished for added lustre. It’s all very glamorous, of course… but stylish, too.

By contrast, Eccentric English juxtaposes florals, feathers and animal motifs in a bold palette of berry tones dramatically accented with black. From plum flock accessories to a vivid pink chaise longue, it’s eccentric and eclectic. This bold new retort to minimalism demands excess all areas!

Something simpler? Beautiful handcraft influences distinguish Artistic Studio. A theme played out in washed tones of blue, grey and mauve – energised by watery prints, patchworks and plaid. Perfectly suited to soft furnishings such as the beautiful watercolour cushion.

The Retro Nature story offers a cosy, rustic take on ’50s Scandi style influences. Think natural wood and chunky-knit… Imagine rich landscape-inspired shades of earth, camel, cream and zingy leaf green.

Whether you crave excitement or serenity, theatrical flourishes or something rather more calming, the pursuit of happiness surely starts at Next Home this season. Be inspired!

IRRESISTIBLY YOURS

Great A-line skirts? Tick. Beautiful blouses with pussy-bow necklines or Peter Pan collars? Tick. ’60s modern-minimalism, ’70s glam-slam, ’80s colour-popping? Tick, tick, tick. In its captivating themes and innumerable variations, Next’s womenswear collection for autumn-winter 2011 has all the season’s must-haves and on-trend lust-afters!

Future Brights offers a forward-looking take on ’60s shapes. Think bold shades of pink and orange. Think structured tailoring and pencil skirts, cute little coats and shift dresses. This engaging fashion story also features eye-catching stripes, dogtooth checks, bold abstracts and all the fashion magic of animal prints.

Heritage combines lady-like tweeds, woolens and cosy knits in an engaging new tribute to lady-like style. Patchwork motifs add a special charm. Of course, the key skirt shape is the agenda-setting A-line and the colour to covet is most certainly cinnamon.

Meanwhile, the retro-chic so effortlessly mastered by London’s Hoxton Girls inspires gorgeous pussy-bow blouses (worn with sleek flares and fabulous faux-fur jackets) and wrap dresses – all in intriguing shades of teal, burnt orange and tan.

A palette of browns, nude tones and tangerine – enlivened by Navaho prints or harvest fruit motifs – helps Wilderness weave its own fashion spell. Imagine cocoon coats worn over tactile cable knit sweaters and chinos. Covetable shearling jackets and faux fur gilets join this magical mix.

Something for the weekend? The country set comes to town in Eclectic Chic – a theme featuring quilt jackets partnered with A-line skirts in cord, plus Fairisle and space-dye knits.

From great contemporary classics to accomplished interpretations of all the season’s key trends, there’s something for every woman in Next’s collection for autumn-winter 2011.

KIDS

A winning combination of great styling, terrific quality and true value makes Next the go-to brand for junior fashion. The new childrenswear collection for autumn-winter 2011 bursts with the sort of practical, age-appropriate but on-trend clothes that kids will truly want to wear.

Key themes for younger and older boys include rugged, outdoorsy Adventurer, which encourages younger boys to embrace playtime with distressed denims and fur lined jackets, while for older brothers, Expedition adds Aztec, Ikat and Fairisle patterns to the style language of all-terrain clothing.

For an edgier look, Industria offers older boys a gritty urban theme in which military influences are combined with mock leather, skull prints and dirty neo-vintage denim. Girls can layer up in cosy gilets, knits and duffles of Laugh Out Loud – a playfully eclectic, casual story that mixes the season’s essential earth-tones with pops of pretty ultra-feminine colour.

Balmoral offers a quirky take on Brit style, juxtaposing such traditional country classics as wellies, quilt jackets, Aran and Fairisle knits with tongue-in-cheek graphics and unexpected splashes of leopard print.

By contrast, older girls will surely love the ’20s and ’30s influences of Gatsby, evidenced in slender drop-waist dresses, long-line knits, and subtle palette of blush pinks, rusts and neutrals.

Thanks to Next, it looks like the kids really will be all right!

BEAUTY

Captivating fragrances… pampering treats… glamorous cosmetics… Next ’s fabulous new beauty collection for autumn-winter 2011 makes indulgence an everyday delight. Salute the debut of the exclusive Oh So collection… a range of wonderfully affordable treats inspired by the hottest looks of the moment. Restock your beauty kit with the blusher, bronzer and shimmering lip colours. Add ravishing nail varnishes in on-trend nude tones and shimmering metallics. Make dramatic eye contact with the range’s luscious lashes, volumising mascara, kohl eyeliners, and gorgeous eye-colour palettes. Best of all, Oh So items cost no more than £5!

Just Pink, Next’s all-time favourite fragrance, gets a pretty new look. An iconic heart-shaped bottle (and packaging embellished with heart motifs) perfectly reflects the romantic, ultra-feminine spirit of this best-selling green-floral scent.

The opulent white-floral and fruit nectar Diamonds fragrance is relaunched in vibrant new packaging. Cashmere (Next’s sensual olfactory blend of florals and powdery musks) has a new metal-embellished bottle – a super luxe statement for a sensationally sophisticated scent! And the 75ml-size eau de toilette of the uber-glamorous amber and vanilla Gold fragrance will be available for the first time in a gleaming faceted gold bar.

Debuting alongside these existing Next fragrances is Adore – a sophisticated new fusion of florals and amber accords in a vintage-look bottle. It’s the essence of gorgeousness… and oh so you!

REVIVAL INSTINCT

From hooded fisherman jackets in waxed fabrics and shawl-collared lambswool knitwear to cinch-back chinos, from flat caps to sturdy round-toe brogues: Next’s menswear collection for autumn-winter 2011 gives elements of sartorial tradition an intriguing new twist.

In the milled and vintage-look fabrics chosen for its tailoring, the Heritage theme salutes the dapper English gent. Think flannels and herringbone weaves in soft greys and browns – with flashes of florals and paisley-pattern in linings and pocket squares. Look out for shirts in Prince of Wales or Tattershall checks, and plain or knit ties – all in a rich autumnal palette of teal, burgundy and burnt orange.

Mod Men revisits the early ’60s to inspire slim-fitting shirts in monochrome checks, ranging from small scale puppytooth to bold gingham – and always styled with small button-down collars. Worn with skinny ties, neatly held in place with retro tie pins or clips, these provide the perfect complement for lean-cut tailoring in shimmering tonic worsteds.

Something more relaxed? Next’s Frat House story takes inspiration from every American Ivy League campus for its practical layers of off-track sportswear and relaxed loungewear. Think waffle tops over heavy-weight jersey joggers embellished with traditional collegiate motifs – all in shades of mulberry, navy and grey. The key outerwear option is the gilet, worn with hooded sweats or shirts in brushed cotton plaids.

This season’s all-important hooded fisherman jacket (in waxed fabric) slots into the all-weather, all-terrain feel of the rugged Woodsman theme. Think tough fabrics such as heavy cotton drill, denim and utility poplin… Think chinos, of course, but also cords. Brave the elements in great chill-beating knitwear. And find sure-footing in chunky-knit socks and tough hiking boots.

Finally, as official clothing and homeware suppliers to the London 2012 Games, Next are very proud to present a collection of Official Team GB London 2012 products.

Next, Holmbush Centre, Upper Shoreham Road, Shoreham-by-Sea, West Sussex, BN43 6TD www.next.co.uk
 

This entry was posted on Tuesday, August 2nd, 2011 at 3:59 pm and is filed under Beauty, Fashion, Features. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.