Brighton business owner takes “Ice Bucket Challenge” to the next level

It’s a craze which has taken social media by storm with the likes of Ricky Gervais, Victoria Beckham and Chris Martin getting involved.

And now Brighton business owner, Gary Peters, took the Ice Bucket Challenge, that’s the new craze of throwing a bucket of icy water over your head for charity, to a whole new level.

The man behind Brighton and Hove Jobs.com teamed up with Brighton’s Sea Life Centre today to take up the challenge given by his colleagues.

Latest TV’s James Dunham reports.