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Antique chaise longue – £1299

Last year we featured Swedish Interior Design on these pages. The impact was immediate and the public quickly took to their elegant collections of Swedish antique and bespoke furnishings. Before long they were on the pages of nearly every glossy national magazine, their silvery style gracing homes far and wide. Jo and Madeleine simply have a vision, and it’s not one that is going to remain in the world of furnishings.

Last Christmas, they married in spectacular style in Sweden. It was a fantastical, fairytale occasion and they both expressed their love of the finer things in every element of what they did, from the food and entertainment to their wedding outfits. Madeleine had a different dress designed for everyday of her honeymoon. It gave Madeleine the confidence to finally launch her own fashion design label, a dream she has long held.

On their return, and inspired by things that they saw on their honeymoon, Madeleine joined forces with her co-designer Jess to realise the ideas that she had.

Tired of drab clothes aimed at woman who have said goodbye to teenage orientated high street boutiques, and in many cases the higher end designer labels, she set to work. Her inspirations were the fashions of the 1930s, 40s and 50s, she took colours from the stunning honeymoon suite they stayed in, and with Jess, has created a range of clothes which are simply breathtaking. There are cheekily flouncy day dresses, dramatic cocktail dresses and full on fantasy creations.

So far they have been a huge hit, and already they are working on bespoke outfits for private clients. The concepts are thought through, dresses come with accessories that can transform them from day wear to evening, and everything for now is made to measure so each garment will be a one off.

Madeleine loves the glamour of the fantasy dresses, her own wedding dress is testament to that. And one of her first commissions is for a wedding outfit. For her own she utilised vintage fabric from her mother’s wedding dress in the piped detailing. It’s a touching idea and one that she hopes to encourage other brides to try. But she is very aware that creating a special dress of this kind is an immensely personal affair and the consultation, before pen even touches paper, is by far the most important and valuable part of the process.

Antique curved white couch – £2250
Antique white rococo chair – £449

Jo is equally as enthusiastic about this new element to their business but is still very much involved with sourcing and creating fine Swedish furnishings for clients who wish to enjoy a little of the magic that is this very beautiful world.

Swedish Interior Design is now joined by Madeleine Lee Design and their very specialworld of design is about to expand.

www.madeleinelee.co.uk
madeleine@madeleinelee.co.uk
www.swedishinteriordesign.co.uk
07958 788555

This entry was posted on Wednesday, February 6th, 2008 at 12:03 pm and is filed under Features. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.