Brighton Charity Launches New Campaign on the i360

A BRIGHTON charity that transforms lives in some of the world’s poorest areas is urging people to sign up to its annual fundraiser Earth, Wind & Tyre. Renewable World – based on Edward Street – tackles poverty through renewable energy. Earth, Wind & Tyre is a hybrid (physical or virtual) cycling event, the event unites teams and individuals to raise funds for Renewable World. Participants can take part in person or virtually, making it a cycling challenge open to all ages and abilities, and from wherever you are in the world. CEO Phil Brown told their 100 guests at the i360 launch that he’s been ‘blown away by the passion and quality of his team’ working across the world. The charity have set an ambitious target to change the lives of 100,000 people worldwide by 2030 and is hoping its big fundraiser being held in June will raise thousands to help with the work. The event has been running since 2015 and has raised £430,000 for the charity. They are hoping for a record number of participants this year.

Mr Brown said: “Earth Wind & Tyre is a fantastic event and we are incredibly grateful to all the cyclists who take part and our sponsors. It’s a 108-mile circular cycle which can be done in person, or it can be done virtually as well, so it is fully inclusive and open to everyone. The entrants will be using the energy in their legs, lungs and hearts to pedal the 108 miles and transform lives through the power of renewables. Access to affordable and reliable energy services is critical in empowering people in very poor areas to lift themselves out of poverty. This energy helps to keep homes smoke-free, raise people’s income, create time for education, and improve health. Access to clean energy literally can change lives.”

The cycle challenge celebrates renewable energy and the power it holds to make a difference to communities. The event itself takes place on Saturday 11th June in Durham and includes beautiful scenery and countryside along the entire route, which also passes five onshore wind farms.

But people in Sussex – and indeed anywhere – can sign up to the virtual challenge. You can complete the 108 miles at any time and any speed throughout the month of June. Fundraising and Events Manager Emily Jesshope said at Thursday’s i360 launch: “We are a Brighton charity and we are very keen to attract people to take part from throughout Sussex. The Virtual Challenge is very flexible. The route can be completed in bite-sized chunks so you can adapt to your own cycling ability. We also have a distance tracking facility to log the number of miles, allowing your sponsors to follow your progress. There is also a corporate package for companies, and we would love to hear from any who want to take part. It’s great fun, raising money for a hugely important cause, and your fundraising will have a great impact on poor communities.”

The launch also saw a first for Brighton’s iconic i360 as Neil Laughton and Mark Newman rode Penny Farthings around the pod. Neil set three Guinness World Records for riding a Penny Farthing without using his hands – 23 mins, 23 secs; Furthest distance in an hour – 26.0 km and Fastest average speed over 100m – 29.6 kph.

Mark is a tour guide at the Penny Farthing Club.

For more details – and to sign up to Earth Wind & Tyre 2022 – go, to Earth, Wind & Tyre: Charity Bike Ride