Brighton Pride in fundraising pledge after receiving the backing of American Express

Brighton Pride organisers have vowed to smash its fundraising target after receiving the backing of the city’s biggest firms.

American Express has signed up as an official partner for Brighton Pride 2014, which will take place on August 2.

The backing means that the community run group’s costs will now be covered meaning more of the money raised can be directed to LGBT groups across the Sussex community.

With less than a month to go before the parade, Pride bosses said they were confident of beating last year’s sum of £43,000.

Paul Kemp, of Brighton Pride Community Interest Company, said: “American Express has been involved in the Pride Parade for several years, but the increased backing we’re now receiving from partners will help us beat the fundraising target we achieved last year.”

As part of this new partnership agreement for 2014, American Express has been working with Brighton Pride Community Interest Company to introduce electronic payments at the Pride Festival for the first time.

Participants will be now be able to pay for tickets on the day and food and drink with credit and debit cards.

Mike Whyte, of American Express, said: “We are immensely proud to be supporting the invaluable work Pride does in raising awareness and funds for the LGBT community.

“At American Express we encourage people from all backgrounds, talents and perspectives to thrive.

“Our employees, including Pride UK members will be participating in the parade and lining the route with family members and friends, alongside tens of thousands of people from across Sussex, to show support for equality and to celebrate diversity.”

For tickets to Pride 2014, to register for an e-newsletter or to make a donation visit www.brighton-pride.org.