British Airways i360: Notes from a busy launch week, and the tower’s beautiful ‘breathing’ lighting effect

It has been 12 years in the making and this week British Airways i360 opened its doors to the public for the first time.
What an incredible atmosphere for our first day. The sun shone, Brighton’s gay men’s choir sang and all tickets were sold out so we were inundated with visitors. We had a few teething delays but most of our visitors were in good spirits and the feedback was incredible after their flight, all in the glare of the media.

The media coverage this week has also been incredible. We made the lunchtime, 6pm and 10pm BBC national news including a live broadcast, appeared on the One Show on Monday night and have had coverage in all the national papers. We even had Heart FM broadcast their breakfast show live from the pod. Billboard hoardings have gone up across London and regional train stations so you cannot fail to notice we have arrived!
During the evening the final touch to the lighting was added when our lighting got switched on for the first time. Wow: the pod looked like an incredible space age UFO reaching for the moon! The tower has a beautiful ‘breathing’ lighting effect gently brightening and fading at the average rate of a human being breathing at rest.
And what colours? British Airways’ colours of red, white and blue. We can change the colour for special events and will be turning rainbow coloured for Pride.

www.britishairwaysi360.com
Twitter/Instagram: @ba_i360
Facebook: British Airways i360