British Airways i360: Snowdogs by the Sea raising money for Martlets Hospice & X Factor style recruitment

This week I attended the launch of the Snowdogs by the Sea. Following in the footsteps of other cities – painted elephants in London, cows in Chicago and Gromit in Bristol – Brighton and Hove is set to see the city transformed this autumn with a public art trail of more than 40 giant, painted dogs.
Inspired by the The Snowman and The Snowdog by Sussex-based Raymond Briggs’ classic book and television adaptation, the snow dog trail aims to encourage more visitors to the city and will also raise money for Martlets Hospice.
Our snow dog, which we have called Brighton Belle after the famous Pullman train service from London to Brighton will be positioned at Victoria train station. For eight weeks, it will welcome passengers onto the Brighton train. We hope that it will bring a smile to people on their daily commute, and also encourage even more visitors to Brighton and Hove to see
the trail.
Meanwhile we have been running a series of X Factor style open recruitment days to find in-flight crew, security officers, ticket and retail sales assistants and housekeeping crew. The jobs wearing BA uniform have attracted a huge amount of interest. The final days will be on 7th and 8th June at the Hilton Metropole. To find out more and secure your place, visit britishairwaysi360.com/jobs.
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