Hamptons: Christmas Market

Act quickly to benefit from the spike in online property searches over Christmas

The spike in online searches in the week between Christmas and New Year for consumers looking for a property to buy or rent creates an ideal opportunity for sellers and landlords to list their properties online now and not to wait until the New Year.

This increase is seen in the UK’s most popular property websites. Traffic on Rightmove increased 195% between Christmas Day and the first working day of the New Year and on Zoopla property searches double over Christmas and New Year.

Families use the time together to make property related decisions

Nicola Brown Lettings Manager for Hamptons International in Brighton and Hove, said:
“For the past three years, we have noticed increasing numbers of visitors to our website looking for properties either to rent or buy during the week between Christmas and New Year. With families gathering over the festive period and using the time together to make property related decisions, our advice to would-be home sellers or landlords is clear: if you are thinking of putting your property on the market in the foreseeable future, then make the most of the seasonal spike and make sure your property is live online to capitalise on the interest.”

Hamptons International branches, like most estate agents, will be open every day across the Christmas period except for Christmas Day, New Year’s Eve and New Year’s Day to take enquiries and make viewing appointments.

Nicola Brown continued: “The market has changed and gone are the days when November and December were the quietest months of the year. However, the majority of sellers and landlords are still waiting until the New Year to list their property online so are missing out on this surge of property searches. We want our customers to get off to a flying start in 2017 by listing with us now in time for the seasonal rush.”

Hamptons International’s unique online coverage means that customers will see their properties listed on a wide variety of property websites.

To take advantage of the Christmas activity, please contact Hamptons International Hove on 01273 737777 or visit the high street office on Church Road, Hove.