Nangle Natters: Death list

G etting on to marketing lists is one of those things in life that are annoying but we tend to just accept. Every algorithm comes together from Facebook to Nectar points to work out what we might be susceptible to. Say ‘maybe’ once to a PPI cold call and spend the next 12 months saying ‘no’ to every competitor that didn’t invest in that lilting Liverpudlian tone that stopped me hanging up the first time. I may learn the hard way, but at least I learn.
The thing that confuses me is when they take a massive leap of a punt on you and it ends up with me questioning what kind of marketing vibe I’m giving off to receive such a pitch. It’s like being back in my early twenties and lamenting why what’s-his-name didn’t call. Could I have acted any differently to get another outcome? Is it all my fault?
Well no of course not. Like suitors, some marketers are just smarter than others. And some are just more fatalistic. Which is the only reason I can think of that I suddenly got cold called about arranging my funeral last week. My only decision so far is that they play ‘Baggy Trousers’ somewhere along the way.