The Issue: 800

A major anniversary for Latest Homes

Happy birthday to us, happy birthday to us… well happy anniversary really, as we have reached the monumental status of being 800 issues old. Who would believe it? Well we did all those years ago when we launched Latest Homes into the world of Brighton and Hove’s property scene.

Back then the competition gave us less than three months to survive, and when we reached three months they extended that to six months, but they were wrong and here we are 15 years on.

The truth was that we had created a new forum for property sales that was in full colour. Gone were those dismal property adds showing rows and rows of black and white pictures that made the city’s landscape look like a very bleak series of grim terraces, colour was here and here to stay.

A massive thank you to all of our loyal advertisers

So too were better prices and in one fell swoop we cut the cost of advertising so that every agent could afford to show their clients properties to the very best effect. We introduced new formats too, Dream Home and Showcase Property features and we back it all up with enticing editorial, from interiors features to witty columnists. It was in Latest Homes that you first saw the words “Millionaire’s Row” applied to that row of seafront properties that became the property magnet for so many of the city’s celebrities!

Pretty soon it became the place to promote both property sales and lettings and alongside we saw property related services, solicitors, architects builders, surveyors…

We also introduced our two sided format, homes one side and arts and entertainment the other. The inclusion of TV listings made us the must pick up journal for our vibrant city and we are as popular as ever, especially now that we are part of a media company that offers so much across our three platforms of print, online and television.

Of course all of this would not be possible without the support of three very important groups of people. Firstly a big thank you to all of our loyal readers, new and old, young and not so young. Secondly a massive thank you to all of our loyal advertisers, without whom none of this would have been possible, your contribution to the success is almost immeasurable. Finally a big thank you to the team that puts the magazine together, writers, designers, the sales and production teams and indeed any one who has placed a brick in the wall of success that has made Latest Homes and Latest 7 the iconic success that it has become.