British Airways i360: Meet Brighton Belle, promoting our famous landmarks at Victoria Station

You cannot fail to notice the giant Snowdog statues that have sprung up around Brighton and Hove, raising money for Martlets Hospice.

It’s really worth picking up one of the maps (available at our ticket office or to download on our web site) to follow the public art trail to see the 45 dogs, which are installed in the city until 27th November.

I was lucky enough to be invited to the official launch of the trail at Brighton Marina along with famous local crime writer Peter James, DJ Norman Cook and other organisations such as Sussex Police, the Brighton and Hove Hotel Association, Moshimo and Donatello who have all sponsored Snowdogs.

Station-users taking a selfie with Brighton Belle will be entered into a competition

British Airways has sponsored a Snowdog called “Brighton Belle”, which is located beneath the escalators at London Victoria Station to promote the trail and to welcome passengers on to the Brighton train. The statue features famous Brighton landmarks including the Royal Pavilion, Brighton Palace Pier and its newest attraction, British Airways i360. We named her ‘Brighton Belle’ in honour of the London to Brighton Pullman train which once connected the capital with the coast.

Station-users taking a selfie with Brighton Belle and sharing it with us @BA_i360 on Twitter or @BA_i360 with the hashtag #helloBrightonBelle on Instagram, will be entered into a weekly competition to win a pair of tickets for British Airways i360.

www.britishairwaysi360.com
Twitter/Instagram: @ba_i360
Facebook: British Airways i360