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A view from the Rostrum: A record breaking 2017 for Auctioneers Parsons Son & Basley

- January 15, 2018


Parsons Son & Basley’s auction department have enjoyed their best ever year during 2017 on all fronts, reflected Auctioneer Simon Caplin. “We received more instructions, sold more properties and conducted more viewings than at any time before – and perhaps more importantly, final selling prices exceeded anticipated reserve figures by considerable amounts, much to the delight of our clients.”

“Sellers are simply becoming more and more aware of the benefits of a sale by auction due to how easy, transparent, hassle- and chain-free the entire process is,” says auction manager Kelly Landers. “This is reinforced perhaps by some of the wonderful prices we have been achieving recently that by some distance have eclipsed expectation. A lot of our success has been down to a new bespoke initiative we introduced during the year, which as a company we believe it is only ourselves who are able to offer such an exciting unique and comprehensive service to our clients, and is something we will be both continuing with and elaborating on during 2018.”

We received more instructions, sold more properties and conducted more viewings than at any time before

Some of their highlights for 2017 have been saved for prices achieved, with just some of the examples being a three bedroom house in Kingsbury Road Brighton that from a guide of £300,000 to £325,000 sold for £375,000 on the day of the auction itself. Many pre-auction offers had been received on this particular property, however having held their nerve and advised their client to decline and take the property to the auction room such advice was rewarded in abundance with the house selling for £75,000 above the lower end of the guide price. Over in Bognor Regis, a garage from a guide price of £20,000 to £25,000 sold for an astonishing £111,000, whilst in Hove and from a guide of £170,000 to £180,000 a one bedroom ground floor garden flat sold for a quite astounding £329,000 that was only marketed for a three and a half week period before contracts were exchanged – during this time, no less than 346 viewings took place, which in itself must be a record for a single property in Brighton & Hove.

A sale by auction is the only facility for sellers to set a marketing price and sell for an amount significantly higher, whilst at the same time be fully immune from and in complete contrast to buyers seeking to reduce their offers following a survey report and or a down valuation, or indeed having to withdraw from a transaction due to a break in their chain.

For anyone looking to sell quickly to a chain-free cash buyer but for market value or above, Simon and Kelly very much look forward to hearing from you.

Parsons Son & Basley are now inviting entries for their next auction on Wednesday 28 February. If you have a property you are thinking of selling and would like a free, no obligation valuation please contact the Parsons Son & Basley auctions team on 01273 274014.

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